Chief Marketer Staff

• Star Power

  McDonald’s likes to make stars out of ordinary people. On its bags and cups, it will soon feature a school bus driver and a kid who loves swimming. It

• Agencies

  Spring Breakaway

  BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

• Media Mash

  For years, promotions and branding were separate nations. Promotional campaigns were developed by agencies working separately from those responsible for

• Agencies

  No Promotion Before Its Time

  It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?

• Agencies

  Stranger in Paradise

  There’s an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

• Listline e-Newsletter 02/01/07

  Summit Business Media has tapped Statlistics to manage the Wealth
  Manager file. A total of 50,981 subscribers named, in addition to 24,350
  subscribers’ e-mail addresses.

• Agencies

  Ad Pepper Acquires EMediate for $6.5 Million

  Ad Pepper Media has acquired EMediate ApS, a Danish online ad serving firm, for 5 million euros ($6.5 million).

• Agencies

  Pier 1 Replaces CEO Amid Mounting Losses

  Alex W. Smith will become president/CEO of Pier 1 Imports on Feb. 19, replacing the retiring chairman/CEO Marvin J. Girouard.

• Agencies

  Harte-Hanks Income Dips in Quarter

  Harte-Hanks Inc. posted net income of $30.2 million for the fourth quarter, a 4.1% drop from $31.4 million the prior-year.

• Agencies

  Marketer to Pay $676,000 for Disrupting Hospital Phones

  A federal judge in North Carolina has ordered a Texas-based satellite television company to pay $676,000 for disrupting a hospital’s phone lines with pre-recorded telemarketing messages, according to state Attorney General Roy Cooper.