Chief Marketer Staff, Author at Chief Marketer

Play Money

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Agencies

Web Doctor

Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday

Agencies

Another Ignorant J-Word Attack

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

Agencies

Alive and Well

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

Listline e-Newsletter 02/01/07

Summit Business Media has tapped Statlistics to manage the Wealth
Manager file. A total of 50,981 subscribers named, in addition to 24,350
subscribers’ e-mail addresses.

Agencies

Ad Pepper Acquires EMediate for $6.5 Million

Ad Pepper Media has acquired EMediate ApS, a Danish online ad serving firm, for 5 million euros ($6.5 million).

Agencies

Pier 1 Replaces CEO Amid Mounting Losses

Alex W. Smith will become president/CEO of Pier 1 Imports on Feb. 19, replacing the retiring chairman/CEO Marvin J. Girouard.

Agencies

Harte-Hanks Income Dips in Quarter

Harte-Hanks Inc. posted net income of $30.2 million for the fourth quarter, a 4.1% drop from $31.4 million the prior-year.

Agencies

Marketer to Pay $676,000 for Disrupting Hospital Phones

A federal judge in North Carolina has ordered a Texas-based satellite television company to pay $676,000 for disrupting a hospital’s phone lines with pre-recorded telemarketing messages, according to state Attorney General Roy Cooper.

DMA to Name Abbondante to Circulation Hall of Fame

The Direct Marketing Association has inducted Liberta Abbondante, vice president of circulation marketing at Dow Jones & Company, into its Circulation Hall of Fame. She will be honored Feb. 7 at Circulation Day.