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Chief Marketer Staff

  • Agencies

    Alive and Well

    In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

  • Hello, Old Friend

    Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

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    Preview Pain

    With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer

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    The Buck Starts Here

    Jerry Bernhart, president of Bernhart Associates Executive Search, recently gave us his thoughts on DM compensation in today’s hiring market. It’s true

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    ZIP+4 + 2 = ZIP+6

    How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

  • Agencies

    A Ho-Ho to Remember

    Remember all those great corporate holiday cards and gifts you got in December? By and large, neither do we. Sure, there were some yummy boxes of candy

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    How Would You Do?

    Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

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    Play Money

    Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

  • Agencies

    DMers Take First Look at Second Life

    To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

  • Agencies

    SK&A’s Back in the Mail

    For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.