Chief Marketer Staff, Author at Chief Marketer

Dirty Rotten Scoundrels

Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because

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Marketing Mercenaries

One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

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Half Empty or All Empty?

Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

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Web Doctor

Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday

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Write Away

If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at

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Another Ignorant J-Word Attack

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

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Alive and Well

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

Direct Mail Buffoonery

Many things can go wrong in a direct mailing. Here are some tips for making sure yours goes smoothly. Avoid Holidays Don’t launch your program on a big

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Spring is in the Air

The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

Hello, Old Friend

Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium