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    Marketing Mercenaries

    One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

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    Half Empty or All Empty?

    Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

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    How Would You Do?

    Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

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    Printer’s Mailing Gets 50% Response

    Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

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    Play Money

    Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

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    Stranger in Paradise

    There’s an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

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    Alive and Well

    In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

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    Write Away

    If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at

  • BOOK EXCERPT: What Saturn Did Right

    A different kind of company, a different kind of car, was Saturn’s original advertising slogan. And Saturn was a resounding success. Why? Because as the

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    DMers Take First Look at Second Life

    To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely