Chief Marketer Staff
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Best Western Promotes Ryan to Marketing Post
Best Western has named Renee Ryan as vice president of marketing.
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Listline e-Newsletter 02/02/07
Names and Addresses Inc. has been appointed manager for Country Sampler.
The magazine has a catalog section featuring folk art, furniture and
collectibles. -
Digital
Ventrue Acquires Neverblue Media
Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.
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Agencies
Green Market Income, Sales Slip
Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.
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West Closes Call Center; 230 Axed
A Baton Rouge, LA call center that once carried a $10 million payroll will close in a month, laying off 230 workers, according to wire service reports.
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Agencies
Neiman Marcus Direct Revenue Up 18.1% in January
Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.
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Digital
Ace Hardware Taps Coe-Truman for Online Software
Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.
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Vertis Names Colrassi Vice President of Media Division
Vertis Communications has named John Colarossi senior vice president and general manager of its media division.
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Marketing Campaign Bombs in Boston
Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.
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Agencies
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.