Author

Chief Marketer Staff

  • Kill These Buzz Phrases–Please

    Want to know why marketers are always the first to get canned when the economy tanks? Because too many of them use empty-headed words and phrases in a lame attempt to mask that they really can’t measure much of what they’re doing.

    As the old saying in the accounting department goes, “When things get tough and it’s time for layoffs, divert attention from the fact that we have too many bean counters by pointing out that marketing can’t account for most of what it does.” Okay, that’s not a saying, but it is a philosophy that most of us see in our careers at one time or another.

  • Best Western Promotes Ryan to Marketing Post

    Best Western has named Renee Ryan as vice president of marketing.

  • Listline e-Newsletter 02/02/07

    Names and Addresses Inc. has been appointed manager for Country Sampler.
    The magazine has a catalog section featuring folk art, furniture and
    collectibles.

  • Digital

    Ventrue Acquires Neverblue Media

    Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.

  • Agencies

    Green Market Income, Sales Slip

    Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.

  • West Closes Call Center; 230 Axed

    A Baton Rouge, LA call center that once carried a $10 million payroll will close in a month, laying off 230 workers, according to wire service reports.

  • Agencies

    Neiman Marcus Direct Revenue Up 18.1% in January

    Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.

  • Digital

    Ace Hardware Taps Coe-Truman for Online Software

    Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.

  • Vertis Names Colrassi Vice President of Media Division

    Vertis Communications has named John Colarossi senior vice president and general manager of its media division.

  • Marketing Campaign Bombs in Boston

    Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.