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Chief Marketer Staff

  • MeritDirect Oversees Lists for Franklin Covey

    MeritDirect has been appointed to manage four new-to-market files for Franklin Covey Co. This corporate training products and services firm has a master file with 1.1 million seminar attendees and buyers.

  • Interference, Turner Issue Apology in Cartoon Network Stunt

    Interference, Inc., the agency behind the Cartoon Network marketing stunt that prompted a citywide bomb scare in Boston Wednesday, and its client, Turner Broadcasting System, issued a public apology today for the ruckus.

  • Agencies

    Supervalu Names Parker as Its First CMO

    Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

  • People in the News

    Denver, Co-based Cultivator Advertising & Design, named Jeremy Pruitt senior graphic designer, working on the Red Robin Gourmet Burger and Anthony’s Pizza accounts.

  • News Briefs

    GAP INC.: named Marka Hansen as president of Gap North America last week. Hansen moves to the flagship retail chain Gap from sister chain Banana Republic. She replaces Cynthia Harriss, who resigned after three years leading the chain. Hansen has been …

  • Agencies

    The First Five Commandments of Database Content Management

    (Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,

  • Agencies

    Adding a Persona Touch

    (Multichannel Merchant) Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community

  • Zero Switching Costs Are Here

    (Multichannel Merchant) Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced Yahoo!,

  • What’s in a Name: Four Key Criteria

    One reason naming a business or a product is so hard: Everyone thinks it’s easy. Saying everything you need to in a few letters or syllables is, in fact, not easy.

  • Marketing Leadership: Leading a Team Through Change

    If leadership is an art, then following is an art too. I was reminded of this recently when I wanted our team to do something different with our corporate newsletter to kick off the new year.