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Chief Marketer Staff

  • Agencies

    Printable Technologies Acquires Prospect Smarter

    Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.

  • Agencies

    Florida Telemarketer Settles With FTC

    A Florida-based telemarketer will pay $1 million to settle Federal Trade Commission charges that it allegedly called people on the national do-not-call list through an automated dialing service and left pre-recorded messages, according to the FTC.

  • AutoNation Taps Polk for Database Services

    AutoNation, an organization of new and used car dealers, has tapped R. L. Polk & Co. to manage customer-prospecting activities for its 257 dealerships in 17 states.

  • Agencies

    Loose Cannon: Only Skin Deep

    An early episode of “The Simpsons” featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they’d just seen. Among their complaints: “The romantic subplot felt tacked on!”

    That pretty much sums up the allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog. In 92 pages, the nod to the patron saint of love and epilepsy is confined to the cover, a double bind-in card, and a tiny reproduction of 50-year-old ad for Lollipop underwear

  • MeritDirect Oversees Lists for Franklin Covey

    MeritDirect has been appointed to manage four new-to-market files for Franklin Covey Co. This corporate training products and services firm has a master file with 1.1 million seminar attendees and buyers.

  • Interference, Turner Issue Apology in Cartoon Network Stunt

    Interference, Inc., the agency behind the Cartoon Network marketing stunt that prompted a citywide bomb scare in Boston Wednesday, and its client, Turner Broadcasting System, issued a public apology today for the ruckus.

  • Agencies

    Supervalu Names Parker as Its First CMO

    Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

  • People in the News

    Denver, Co-based Cultivator Advertising & Design, named Jeremy Pruitt senior graphic designer, working on the Red Robin Gourmet Burger and Anthony’s Pizza accounts.

  • News Briefs

    GAP INC.: named Marka Hansen as president of Gap North America last week. Hansen moves to the flagship retail chain Gap from sister chain Banana Republic. She replaces Cynthia Harriss, who resigned after three years leading the chain. Hansen has been …

  • Agencies

    The First Five Commandments of Database Content Management

    (Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,