Chief Marketer Staff

• Mobile

  Network Launched for Internet Telemarketing to Cell Phones

  Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.

• Mobile

  Mobile Advertising Technology Introduced

  Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.

• Patent Awarded to Gryphon Networks for Do-Not-Call Lists

  Gryphon Networks has received a U.S. patent for database technology used with telemarketing predictive dialers for accessing do-not-call lists.

• People in the News

  International Data Group (IDG) has promoted Colin Crawford to president and CEO of PC World Communications and Mac Publishing.

• Letters to the Editor

  EDITOR’S NOTE: Readers who have sent submissions to the “Let’s get more U.S. agencies into the Caples” contest mentioned in the current column and have NOT received an acknowledgement from me are urged to re-send the entry

• AT&T Sues NASCAR Over Cingular Logo Change

  AT&T sued NASCAR Friday after the motor sports regulator would not let it replace the Cingular logo on Jeff Burton’s race car with AT&T branding.

• USPS Marks Star Wars Anniversary with Droid Mailboxes

  Star Wars is invading a mailbox near you.

• Agencies

  Virgin Megastores Reprises Campus Tour

  Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.

• Agencies

  Volvo Hypes 2007 Pirates Treasure Hunt

  Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End.

• Crown Royal Packaging/Promo Celebrates Kentucky Derby

  Crown Royal Canadian Whisky is debuting new packaging commemorating the 133rd running of the Kentucky Derby at Churchill Downs.