Chief Marketer Staff
-
Agencies
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.
-
Agencies
Papa John’s Ties Pizza Orders to Paying Taxes
Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business.
-
Agencies
Care Bears Celebrates 25 Years with Dodge Giveaway
American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.
-
-
Agencies
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results.
-
Mobile
Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.
-
News Briefs
SUBARU OF AMERICA INC.: has appointed Kevin Mayer to director of marketing communications, effective March 19.
-
Agencies
P&I Postscript
PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada
-
Email
Exclusive: Utah, Michigan No-E-mail Registries Utter Failures
New figures released by Utah and Michigan indicate their so-called child-protection do-not-e-mail registries are complete failures as many e-mail marketers are apparently either unaware of them, ignoring them or working around them en masse.
-
Email
Lawsuits Fly in Anti-Spam Land
E-mail marketer e360Insight’s battle with anti-spam blacklister Spamhaus
recently became all-out war as e360’s CEO Dave Linhardt filed a new lawsuit
drawing new combatants into the fray and an anti-spammer filed suit against him
in response.