Chief Marketer Staff

• Listline e-Newsletter 03/27/07

  RMI Direct Marketing Inc. has been appointed manager for the Mary
  Engelbreit’s Home Companion file, effective April 1. A total of 315,607
  magazine subscribers are available, plus an additional 4,331 Canadian
  subscribers.

• Agencies

  Postmaster: Post Office Will Fight Do-Not-Mail Legislation

  More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.

• Agencies

  KnowledgeBase Marketing Acquires Majority of DataCore Marketing

  KnowledgeBase Marketing has acquired 51% of DataCore Marketing, an analytics, campaign and data management and marketing strategy firm. Jeff Yowell, who founded the firm in 1992, retained the remaining 49%.

• Agencies

  Yahoo Forms Alliance for Interactive TV Advertising

  Yahoo Inc. has formed a strategic mobile advertising alliance with MobiTV Inc. that’s expected to lead to interactive TV promotions.

• Agencies

  UPS Introduces Package Intercept and Rerouting Service

  United Parcel Service has instituted a package intercept and rerouting service — for shippers to designate a new delivery address while a package is still in its transit network.

• People in the News

  Steven A. Lightman will become president and CEO of Sharper Image Corp., effective April 9. Lightman will also serve on the company’s expanded board of directors.

• Short Cuts

  L.L. Bean Inc. has designated Quad/Graphics as its exclusive printer and prepress services provider beginning in January 2008. Its multi-million dollar contract covers more than 65 catalog titles, including prospecting catalogs.

• Letters to the Editor

  Read your recent lead-in to the USPS “Strip Search” article. I also received their latest postcard offering various services. I stopped in my local post office Saturday morning to inquire about “Premium Forwarding.” The only thing “premium” was the pricing!

• Lime Wins AOR for Soft & Dri

  Dial Corp. has named Lime public relations + promotion as named agency of record for its Soft & Dri anti-perspirant deodorant

• Agencies

  McDonald’s Big Burger Test Gets Positive Response

  McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.