Chief Marketer Staff
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Agencies
Tasting New Readers: Wine Spectator Uses E-Newsletters to Reach Vino Lovers
Wine Spectator is hoping a trio of new e-newsletters will help the magazine magazine broaden its reach online and drive new subscribers.
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Agencies
Brave New World: E-Mail’s Role in Web 2.0
2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet.
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Email
E-mail List Killers: Complainers Can Get Your Messages Blocked
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.
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Digital
E-News to Go
Video sharing Blip.tv has introduced “cross-post advertising,” which allows ads to travel with videos wherever they are viewed.
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Sourcebook Info for Event Marketing
List your event marketing company in PROMO Sourcebook online and reach marketers year-round Events are one of the most important and impactful elements in a marketing campaign. That’s why thousands of marketers turn to Sourcebook, the promotion …
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Sourcebook Info for Premiums
Reach marketers who purchase premiums and incentives year-round with Sourcebook Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other …
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Sourcebook Info for Agencies
Want to reach Senior-level marketers who make decisions on agency searches? List your agency in PROMO Sourcebook online Generate leads all year long from marketers who need agencies to make their promotions come to life. Reserve your integrated listings …
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Email
They’re not as Stupid as You Think: Study
The typical consumer is a heck of a lot smarter about e-mail than most marketers and Internet service providers think, according to a study due out from the E-mail Sender and Provider Coalition today.
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Agencies
Utah No-E-mail Suit Going to Trial; Registry Stays in Effect
While a Utah court ruling Friday concerning the state
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Email
New Anti-Spam Initiative Launches
A new consumer-focused anti-spam initiative has launched out of California