Chief Marketer Staff

• Digital

  Best Buy Acquires Broadband Service Provider Speakeasy

  Electronics retailer Best Buy Co. Inc. has acquired Speakeasy Inc., a broadband voice, data and IT service provider.

• Agencies

  Wine DM Sales Topped $1 Billion in 2006: Study

  Consumers purchased $1 billion in wine shipments through direct channels last year, according to a new study.

• Star B2B Joins Omnicom Division

  Star B2B, a marketing firm that focuses on the business-to-business and high-end consumer segments, has joined Star Marketing Group, a division of Omnicom Group Inc.

• Email

  New Technology Creates Drop-Down Windows for Subject Lines

  California start-up Advenix has introduced new technology that allows e-mail senders to include drop-down windows in subject lines that activate when recipients

• W.A. Wilde and CAS Join to Offer Lead Generation Service Package

  W.A. Wilde, a direct marketing services firm, has forged a partnership with mailing list and database marketing services firm CAS Inc.

• Agencies

  Doritos, at it Again, Gives Control to Consumers

  Doritos has put creative control once again into the hands of its consumers.

• GM Puts Car Ad on 10 Million Coffee Cup Sleeves

  General Motors is targeting coffee drinkers with a new ad campaign promoting its GMC Acadia on 10 million cup sleeves this month.

• Integrated Marketing A Top Concern for Marketers: Survey

  Brand marketers said a top concern this year is integrated marketing communications, up from the No. 4 spot last year, according to a new survey.

• Agencies

  Movie Gallery Launches World Series Sweepstakes

  Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

• JWT Launches New Agency for 40+ Set

  JWT has launched a new division, called JWT Boom, which focuses on the 40-plus baby boomer market segment.