Chief Marketer Staff
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Promotional CD Manufacturer Sues Clothing Maker
Shape CD Ltd., which manufactures promotional discs for brand marketers, filed a federal patent infringement lawsuit earlier this month against clothing manufacturer Quiksilver Inc. and other unnamed defendants.
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Digital
Checking the Weather in Panama
both Yahoo! and Google have announced initiatives this months that they say will give advertisers a better view of the true scope of click fraud on their networks. In Yahoo!
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Digital
Search Helps Small Marketer Bead and Feather Her Nest
It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.
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Agencies
Etsy.com Relies on Word of Mouth to Market Handmade Goods
Shoppers tired of the same old, same old at big box retailers might want to take a look at Etsy.com, an electronic marketplace for small artists and craftspersons.
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Agencies
Ex-Banker Sows Seeds With Online Marketing
After working for more than 25 years in local banks, Paula Fondakowski decided to cash it all in for a different kind of green. Last October, she founded GuscleBerry.com, an online garden and home d
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Agencies
For Better Sales Copy Take a Tip From Zig Ziglar
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”
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Agencies
Tips & Teasers
Microsoft Corp. has unveiled a small-business Internet protocol phone system, code-named Response Point. The new system supports both VoIP and traditional phone lines, and includes a voice-activated user interface. For more information, visit http://www.microsoft.com/responsepoint.
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Listline e-Newsletter 03/28/07
Cornerstone Group of Companies recently assumed management of the
Victoria’s Secret International file. It identifies 184,053 catalog
customers. -
Agencies
MySpace Sues Former ‘Spam King’ Sanford Wallace
Former self-proclaimed spam king Sanford Wallace is back in the news, this time for being sued by MySpace.