Chief Marketer Staff

• Dominion Acquires Home Data Corp.

  Dominion Enterprises, a real estate information services company, has acquired HomeData Corp., along with ENeighborhoods, a provider of property marketing systems, from Siegel Enterprises.

• Agencies

  Orvis Appoints McCready President

  The Orvis Co. has named Ray McCready president. He moves up from vice president of merchandising and retail, a post he has held for the past five years.

• Agencies

  Coldwater Creek Names Griesemer President/COO

  Coldwater Creek has appointed Daniel Griesemer president and chief operating officer.

• Short Cuts

  Roark Capital Group has acquired CyberCore Technologies, a provider of information technology services to the federal government, for an undisclosed sum.

• Four Steps to Creating Credible Case Studies

  Case studies are among the most-powerful sales tools because they are by far the most credible. Rather than presenting marketing hype, case studies demonstrate how actual customers have succeeded using your product.

• Five Things Every Executive Should Know About Digital in 2007

  The accumulated changes and trends of the past 15 months point to a broader cultural change in consumers’ expectations of their media. The places they trusted to provide information and entertainment changed.

• The New New Brand

  A colleague had a great description of brand: The brand is the solution.

• USPS Fuels the Force with Star Wars Stamp, Sweepstakes

  The United States Postal Service has unveiled its new line of stamps and a sweepstakes paying homage to the 30th anniversary of the Star Wars franchise.

• Agencies

  Borders Scales Back Rewards Program

  Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week

• Agencies

  1800 Tequila Campaign Sees Double Digit Growth

  1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.