Chief Marketer Staff

• Cadbury Schweppes Names VML Interactive Creative Agency

  Cadbury Schweppes Americas Beverages has named VML its new interactive creative and development agency of record.

• Reed’s Set to Launch Diet Sodas

  Reed’s Inc. plans to debut some diet soft drinks.

  The company will launch diet versions of its Virgil’s Root Beer and Cream sodas in the second quarter

• News Briefs

  MTV NETWORKS: has signed Pepsi-Cola North America and Intel Corp. as charter sponsors for a variety of its mobile offerings.

• Agencies

  And Now For Something Completely Different: VisitBritain Launches New Tourism Campaign

  Tired of the same old thing in the U.S. of A? If so, VisitBritain is hoping you’ll hop a plane and “be a Brit different.”
  That’s the theme of a new three-year, $4 million consumer promotion designed to position England, Scotland and Wales as the place for tourists looking for something out of the ordinary.

• Agencies

  Ripples Across the Pond: The Trends are Coming, The Trends are Coming

  For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair.

  In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond.

• Agencies

  Stocking the Larder: Thanks to the Web, Brit Expats Go Hungry No More

  British expats living in the U.S. or elsewhere in the world for years had to rely on specialty retailers or care packages from friends at home. But thanks to the Internet, the English corner grocer is as close as their laptop.

• Agencies

  Teatime Tidbits: News to Go

  Move over Little Italy and Chinatown. Virgin Atlantic Airways is backing a campaign to rechristen a section of Manhattan’s Greenwich Village as “Little Britain.”

• Agencies

  Meet the Broker: Todd Schwartz

  Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.

• Listline e-Newsletter 03/29/07

  Specialists Marketing Services Inc. has begun managing Primedia’s list
  portfolio this week. Eighteen data cards have been released including
  master files identifying families with children, donors, grandparents
  and subscribers by ethnic background.

• Agencies

  Sweetwater Sound Acquires Lentine’s Music

  Sweetwater Sound Inc., a musical instruments marketer, has acquired the assets of Lentine’s Music, a musical equipment direct marketer and retailer, for an undisclosed sum.