Chief Marketer Staff
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Agencies
Loyalty Library: Translating Strategy into Program Design
Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.
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Listline e-Newsletter 03/30/07
Worldata assumes management of TV Guide’s list on April 1. The magazine
has more than 3 million active subscribers, including 2.3 million
last-12-month subscribers. -
Email
E-Mailer Sues InfoUSA Claiming Patent Infringement
A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.
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Agencies
TJX Admits Breach of 45.7 Million Credit, Debit Card Records
TJX Cos. Inc. said computer hackers stole credit card from at least 45.7 million credit and debit cards over an 18-month period beginning in Dec. 2002.
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Agencies
KarstadtQuelle MO Unit Posts $42.5 Million Loss in 2006
The mail order unit of KarstadtQuelle AG, the German retailing giant, posted a loss of 31.9 million euros ($42.5 million) last year after net income of 4 million euros ($5.3 million) in 2005, which excluded discontinued operations as well as the Neckermann brand, according to wire service reports.
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Agencies
Celebrate Express Narrows Losses
Celebrate Express posted net loss of $137,000 for the third quarter, compared to net loss of $398,000 in the prior-year period.
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Agencies
New Products and Services
www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.
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Cadbury Schweppes Names VML Interactive Creative Agency
Cadbury Schweppes Americas Beverages has named VML its new interactive creative and development agency of record.