Chief Marketer Staff
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Agencies
Anti-Spammers Get Personal
Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as
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Web 2.0 Users Hold the Cards
Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social
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Agencies
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward
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Agencies
Bunny Hunt
Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The
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Agencies
Pod Goes the Con
Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.
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Agencies
Blender Ad Doesn’t Quite Blend
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?
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Agencies
Click the Vote
If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.
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Agencies
Running Scared
They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog
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The Softer Side of Marketing Analytics
Deploying analytics requires fundamental changes in how people think and act. This is especially true within the realms of marketing and customer relationship management