Author

Chief Marketer Staff

  • Agencies

    Brick by Brick

    Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

  • Agencies

    An Urgent Wake-Up Call

    The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s

  • Agencies

    Running Scared

    They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

  • The Big Split

    CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s

  • Agencies

    Pod Goes the Con

    Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

  • Agencies

    Theater Vet’s New Role

    Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

  • Agencies

    The Data Squad

    The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

  • Agencies

    Shopping Advice

    At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

  • PROMOIndex

    Procter & Gamble Tampax Cheerleader Battle P&G courts teen athletes online by sponsoring a cheerleading competition on social networking site Takkle.com.

  • Agencies

    Virgin Plays Loyalty Tune

    Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles