Chief Marketer Staff

• Agencies

  An Urgent Wake-Up Call

  The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s

• Agencies

  Three-Point Landing Pages

  From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

• Trade Show Pulse

  Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for

• Agencies

  Running Scared

  They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

• Agencies

  Pod Goes the Con

  Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

• Agencies

  Theater Vet’s New Role

  Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

• Agencies

  Shopping Advice

  At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

• Agencies

  The Data Squad

  The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

• Agencies

  Virgin Plays Loyalty Tune

  Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles