Chief Marketer Staff

• Agencies

  Sniff Sniff

  Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

• Agencies

  Virgin Plays Loyalty Tune

  Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

• Loyalty by Invitation Only

  When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

• Agencies

  Met’s CRM Punks Out

  I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re

• Agencies

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

• Agencies

  Get Acquainted

  If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net

• Agencies

  Easier Said Than Done

  It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

• Trade Show Pulse

  Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar

• Agencies

  Web Video: DIY for the Little Guy

  Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for