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Chief Marketer Staff

  • Agencies

    The Next Level

    Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

  • Agencies

    Running Scared

    They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

  • Agencies

    A Dumb Call

    April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will

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    CRAZY DUDES

    It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

  • Agencies

    Brick by Brick

    Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

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    Time Management

    For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

  • Agencies

    Three-Point Landing Pages

    From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

  • Agencies

    Insert Success Here

    Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works

  • Agencies

    Web Video: DIY for the Little Guy

    Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites

  • The Big Split

    CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s