Chief Marketer Staff

• Agencies

  Met’s CRM Punks Out

  I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re

• Agencies

  Anti-Spammers Get Personal

  Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

• Web 2.0 Users Hold the Cards

  Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social

• Agencies

  Easier Said Than Done

  It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

• Agencies

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

• Agencies

  Blender Ad Doesn’t Quite Blend

  Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?

• The Big Split

  CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s

• Agencies

  Buried Mobile and the Double Dip

  A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

• Agencies

  The Data Squad

  The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

• PROMOIndex

  Procter & Gamble Tampax Cheerleader Battle P&G courts teen athletes online by sponsoring a cheerleading competition on social networking site Takkle.com.