Chief Marketer Staff

• Then the Promotion Ends, and You Wonder: What Now?

  The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for

• Agencies

  Running Scared

  They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

• Agencies

  How Non-DMers Measure Up

  It’s easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free

• Agencies

  Pod Goes the Con

  Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

• Agencies

  Unstuck in the Mud

  I’m thinking of trimming the number of my credit cards down to six or seven. Silly, isn’t it? Theoretically, nobody needs more than two credit cards one

• Agencies

  Theater Vet’s New Role

  Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

• Agencies

  The Data Squad

  The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

• Web 2.0 Users Hold the Cards

  Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social

• Agencies

  Anti-Spammers Get Personal

  Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as