Chief Marketer Staff

• Agencies

  Anti-Spammers Get Personal

  Ralph Penton is one of the angriest people I’ve ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

• Agencies

  Unsubscribe? It’s a Matter of Trust

  Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go

• Agencies

  Direct Asks

  What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and

• Agencies

  Get to KnowCADM

  WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,

• Agencies

  By the Pound?

  Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places

• Agencies

  Blender Ad Doesn’t Quite Blend

  Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?

• Agencies

  CRAZY DUDES

  It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

• Loyalty by Invitation Only

  When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for

• Agencies

  Web Video: DIY for the Little Guy

  Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites