Chief Marketer Staff
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Agencies
Running Scared
They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog
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Agencies
Shopping Advice
At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the
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Agencies
Theater Vet’s New Role
Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors
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Agencies
The Data Squad
The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations
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Loyalty by Invitation Only
When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the
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Agencies
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles
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Agencies
Get Acquainted
If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net
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Trade Show Pulse
Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar
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Agencies
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward