Chief Marketer Staff, Author at Chief Marketer

Bunny Hunt

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

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Direct Asks

What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and

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Easier Said Than Done

It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

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Time Management

For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

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Three-Point Landing Pages

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

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Buried Mobile and the Double Dip

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

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Shopping Advice

At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

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A Dumb Call

April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will

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The Data Squad

The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

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Walking on Sunshine

Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need