Chief Marketer Staff

• Loyalty by Invitation Only

  When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

• Agencies

  Met’s CRM Punks Out

  I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re

• Agencies

  Bunny Hunt

  Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

• Agencies

  Time Management

  For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

• Agencies

  Unsubscribe? It’s a Matter of Trust

  Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for

• Agencies

  Three-Point Landing Pages

  From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

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  Easier Said Than Done

  It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

• Trade Show Pulse

  Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar

• Agencies

  Buried Mobile and the Double Dip

  A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to