Chief Marketer Staff

• Agencies

  Click the Vote

  If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.

• Agencies

  Theater Vet’s New Role

  Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

• Agencies

  Cutting Channel Conflict

  Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give

• Agencies

  Walking on Sunshine

  Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

• Agencies

  Unsubscribe? It’s a Matter of Trust

  Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go

• To Be Continued

  Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

• Agencies

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

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  The Next Level

  Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

• Agencies

  Get to KnowCADM

  WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,

• Agencies

  By the Pound?

  Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places