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Chief Marketer Staff

  • American Eagle Outfitters Taps McGalla As President

    Teen retailer American Eagle Outfitters Inc. has named Susan McGalla president and chief merchandising officer for the company.

  • PROMO Launches Branded Online Trivia Game

    PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

  • News Brief

    SHARP ELECTRONICS CORP.: has named Relay Worldwide its sports marketing agency of record.

  • Agencies

    Loose Cannon: Reflections During Passover and Easter

    As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

    Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

  • Agencies

    Three-Point Landing Pages

    From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

  • Agencies

    Unsubscribe? It’s a Matter of Trust

    Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go

  • Agencies

    Brick by Brick

    Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

  • Agencies

    Time Management

    For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

  • Agencies

    Get to KnowCADM

    WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,

  • Agencies

    By the Pound?

    Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places