Chief Marketer Staff
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American Eagle Outfitters Taps McGalla As President
Teen retailer American Eagle Outfitters Inc. has named Susan McGalla president and chief merchandising officer for the company.
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PROMO Launches Branded Online Trivia Game
PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.
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News Brief
SHARP ELECTRONICS CORP.: has named Relay Worldwide its sports marketing agency of record.
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Agencies
Loose Cannon: Reflections During Passover and Easter
As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.
Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.
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Agencies
An Urgent Wake-Up Call
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s
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Agencies
Direct Asks
What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and
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Agencies
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right
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Agencies
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward
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Agencies
Click the Vote
If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.