Author

Chief Marketer Staff

  • PROMO Launches Branded Online Trivia Game

    PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

  • News Brief

    SHARP ELECTRONICS CORP.: has named Relay Worldwide its sports marketing agency of record.

  • Agencies

    Loose Cannon: Reflections During Passover and Easter

    As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

    Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

  • Agencies

    Time Management

    For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

  • Agencies

    Three-Point Landing Pages

    From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

  • Agencies

    Running Scared

    They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

  • Agencies

    Pod Goes the Con

    Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

  • Agencies

    Shopping Advice

    At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What’s the

  • Agencies

    A Dumb Call

    April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will

  • Agencies

    The Data Squad

    The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations