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Chief Marketer Staff

  • Agencies

    BabyUniverse Reports $3.3 Million Net Loss for 2006

    Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.

  • People in the News

    Lisa Phillips has joined MKTG Services as director of national accounts for consumer and franchise marketing solutions.

  • Short Cuts

    Coremetrics has introduced new Web analytics services for measuring the impact of multiple marketing media, such as e-mail, blogs, online ads, natural and paid Internet search.

  • Letters to the Editor

    Thanks for the story. An apt reminder, especially in these times, of the cruelty man is capable of — and of the need to fight against intolerance wherever it occurs.

  • Agencies

    HBO Hypes Final Sopranos Episodes with Online Sweepstakes

    HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.

  • Agencies

    Spalding Tips Mobile Marketing Push

    Spalding is into a new game.

    The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.

  • MSNBC.com Campaign Creates Buzz Over New Format

    Online news Web site MSNBC.com is out with a new branding campaign that highlights the company’s shift to more general news and entertainment.

  • Agencies

    H&R Block Hands Out 25,000 Tissues Packs During Tax Season

    H&R Block is giving customers something to remember the brand during tax season—tissue packs.

  • News Brief

    JONES SODA CO.: has named Peter Burns as senior executive vice president, sales and marketing.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.