Chief Marketer Staff

• News Briefs

  CARLSON MARKETING: cut a deal with mobile-phone marketer Enpocket to add mobile executions to Carlson’s loyalty marketing and employee recognition programs.

• Agencies

  P&I Postscript

  RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.

• Email

  Uh, Oh … Congress May Revisit Can Spam

  In a move that has “this could be very bad” written all over it, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.

• Email

  Your E-mail Sells More than the Products You Feature

  In a surprising finding, one marketer has determined that the majority of sales resulting from her e-mail campaigns are not of products featured in the messages.

• Email

  E-mailer Sues InfoUSA Claiming Patent Infringement

  A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.

  What

• Email

  Stupid Research Watch: More Garbage “Lost Productivity” Numbers

  The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.

• Listline e-Newsletter 04/03/07

  Concentrated Knowledge Corp. has tapped MeritDirect to manage these
  lists. Nearly 40,000 U.S. and 2,772 Canadian subscribers are named on
  separate files.

• Agencies

  Jackson and Perkins Assets Fetch $49 Million

  Harry and David Operations Corp. has reached an agreement to sell its Jackson and Perkins gardening catalog, consumer and wholesale customer lists, Web site and associated inventory for $49 million

• Agencies

  USPS Seeks to Extend RPN Deadline, Sets Reconsideration Dates

  The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.

• Agencies

  Loyalty Program Members Shop More, Spend More, Have More: Study

  Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.