Chief Marketer Staff
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Agencies
Paramount Pictures Restructures Licensing Division
Paramount Pictures is going back to its roots, returning oversight of licensing to the studio.
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Papa John’s Names Scott To International Post
Papa John’s has named Tim Scott as vice president, marketing, for its international division, a new post.
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News Briefs
NINTENDO: is donating 100 party packs containing the…DENNY’S: has named Mark Chmiel to the new position of…
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Digital
Holiday Search Means Front-Loaded Spending: Performics
For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search marketing, and the latest report, covering the final quarter of 2006, finds that those costs grew rapidly in the run-up to the last holiday shopping season—substantially ahead of any corresponding increase in sales.
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Digital
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
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Listline e-Newsletter 04/11/07
Lake Group Media Inc. now manages New York Magazine’s list of 336,964
active subscribers. A typical reader is about 52 years old and has
household income of $146,000. -
Agencies
Bertelsmann Buys Half-Stake in Bookspan
DirectGroup Bertelsmann has purchased the 50% share of Bookspan that had been owned by Time Inc. Bookspan was formed in 2000 as a partnership between the two companies. The terms of the transaction were not disclosed.
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Agencies
Trade Groups Mull Suing Utah, Michigan
Representatives of the E-mail Sender and Provider Coalition have been having
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Agencies
DMer Behind “Girls Gone Wild” Jailed for Contempt of Court: Reports
Joe Francis, whose company Mantra Films markets a variety of soft-core “Girls Gone Wild” videotapes via direct response television and online advertising, was arrested Tuesday after flying into Panama City International Airport in Panama City, FL, according to published reports.