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Chief Marketer Staff

  • Agencies

    Craft Show Success Spawns Jewelry E-Business

    After losing her position at a major telecommunications firm about seven years ago, Shirley Gordon turned to her hobby of making jewelry to help make ends meet.

  • Agencies

    Finding Out What Customers Will Believe

    Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know this decision by walking in your door.

  • Agencies

    Tips and Teasers

    Economic confidence among small business owners increased in March, driven in part by improved cash flow and rising confidence among consumer-focused merchants, according to the Discover small business watch. The telephone survey was conducted March 6-7.

  • Listline e-Newsletter 04/12/07

    This file has been enhanced with data from Experian to identify
    categories of mail order buyers, non-affinity subscription categories
    and additional demographic segments. The 677,211 individuals listed subscribe to such magazines as Fine Cooking, Fine Gardening, Fine Woodworking and Threads.

  • Agencies

    Wilhelm No Longer With Bookspan: Stays DMA Chairman

    Markus Wilhelm, most recently CEO of Bookspan, is no longer with the company, a source within Bertelsmann confirmed.

  • Agencies

    Interpublic to Acquire Reprise Media

    Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum.

  • Agencies

    Tessi to Acquire, DM Firms From Cegedim

    Tessi has signed a memorandum of understanding with Cegedim to acquire seven of its direct and database marketing services companies.

  • Harry & David Completes Jackson and Perkins Sale

    Harry & David Holdings Inc. has completed its $21 million sale of Jackson & Perkins to an investment group led by Donald and Glenda Hachenberger.

  • Agencies

    Got Milk? Now Get the Glass

    The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.

  • Agencies

    Move Partners with Kia to Award a New Car

    Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.