Chief Marketer Staff

• Agencies

  Hanes Launches Pop-Up Shop

  Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line

• Agencies

  Marvel Sweeps Offers Walk-On Movie Role

  Marvel Entertainment is giving consumers a new reason to go to the movies.

  The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.

• Agencies

  Citizens Banks’ NASCAR Tie Drives Checking Account Biz

  Citizens Bank is out with a sweepstakes to encourage people to open a checking account.

  The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

• Jay Zemke Named VP at Bard Advertising

  BARD Advertising has named Jay Zemke, to the newly created position of vice president, strategic development

• News Brief

  VITAMINWATER: is kicking off a two-week sampling campaign in the New York region to promote vitaminwater essential, an orange-flavored enhanced water

• Digital

  After GooTube, Another Big Payout for GoogleClick

  Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it.

• Digital

  No Earnings Joy Yet from Yahoo!’s Panama

  Observers who were hoping for good news right away from Yahoo!

• Digital

  Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law

  A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

• Agencies

  Meet the Broker: Bernie Ryan

  Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.

• Listline e-Newsletter 04/18/07

  Lake Group Media Inc. recently assumed management of the National Parks
  Conservation Association’s list. Some 162,264 members and donors are
  named, including 108,219 from the last 12 months.