Chief Marketer Staff

• Listline e-Newsletter 04/30/07

  MetaResponse Group now manages InterShow’s Traders Expo Attendees file.
  Nearly 40,000 names of investors are available

• Agencies

  PRC Denies Cataloger Motion to Delay New Flats Rate

  The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.

• Digital

  Spyware Turns Up in Google Search Ads

  Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.

• Agencies

  Microsoft Ad Revenue Up 23% in Q3

  Microsoft said online ad revenue during its just-ended third quarter was up 23% over the same period in 2006.

• Short Cuts

  A Utah law that would register “electronic trademarks” and prevent them from being used as search terms without owner consent probably won’t be enforced when it goes into effect today.

• Absolut Launches $35 Million Worldwide Campaign

  Absolut Vodka is out with a major new global campaign.

  The ad campaign titled, In an Absolut World, is being supported by a

  full roster of marketing, including print, broadcast, out-of-home, PR, on-premise promotions and viral components.

• Agencies

  JetBlue Celebrates New Service Via Blue Betty Tour

  JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty

• Anheuser-Busch Debuts New “Fruity” Beers

  Anheuser-Busch last week unveiled “fruity“ pilsners as the latest brews in its Michelob family. The debut comes as the summer grilling season is set to get underway, coinciding with the top selling season for alcohol

• Agencies

  A Woman Wins Roto-Rooter’s Tricked Out Toilet

  Much to the chagrin of thousands of men who entered Roto-Rooter’s sweepstakes offering a tricked out toilet, a woman has claimed the prize.

• Agencies

  Nationwide Forms Team to Extend Its PGA Presence

  Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.