Chief Marketer Staff
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People in the News
Michael P. Sherman, who serves on the Direct Marketing Association’s board of directors, has been named senior advisor at the investment banking advisory firm Peter J. Solomon Co.
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Short Cuts
The Interactive Advertising Bureau of Canada has projected online advertising will increase 32% by the end of this year in Canada to top $1.3 billion, compared to slightly over $1 billion in 2006.
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Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award
Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.
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Agencies
Volvo Sends ‘Pirates’ Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.
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Agencies
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”
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Agencies
Pizza Hut Offers Pizza Giveaway
Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.
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News Brief
AARP: is launching a statewide campaign in California on health care reform