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Chief Marketer Staff

  • Agencies

    Of Questionable Use

    Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were

  • Agencies

    Cleanup Time

    Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.

  • Agencies

    Band on the Run

    Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

  • Eight Ways to Win

    Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

  • Bad Boy Baloney

    You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster cases. But then you publish an interview in which Interference CEO Sam Ewen appears to contradict or break a number of those very recommendations (e.g., a crisis plan).

  • Listline e-Newsletter 05/01/07

    Edith Roman Associates Inc. has become Galeton Gloves’ list manager. A
    total of 106,742 catalog buyers from the last 12 months are on file.

  • Digital

    Yahoo! to Buy Right Media Ad Exchange

    Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.

  • Agencies

    Number of Automotive Catalogs More Than Doubles in Five Years

    The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.

  • Live From CADM: Change is the New Constant

    Three factors have an overwhelming impact on marketing today — the consumer, connectivity and change.

  • Live From CADM: Harle is Chicago’s DMer of the Year

    When asked what is the biggest change he’s seen in his 47 year direct marketing career, Don Harle didn’t hesitate with his answer.

    “Technology,” he said. “Technology has exploded.”