Chief Marketer Staff
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Agencies
Mobile Action Heroes
If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini
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Follow the Money
Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by
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Agencies
That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly
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Agencies
Big Brother in the Aisles
Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers
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Agencies
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,
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Agencies
World Class
It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must
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Agencies
Trophy Tour
In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately
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Agencies
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.
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Agencies
Price Check on Aisle 12
Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could