Chief Marketer Staff

• Agencies

  Engaging Employees

  There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

• Agencies

  Working Out

  The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only

• Agencies

  Dead Letters

  There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the

• Agencies

  Protect Yourself

  All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

• Frankel’s Wake Begets a Party

  Arc Worldwide officially retired on April 2, erasing the last vestiges of an agency that lived by a work hard, play hard philosophy and set the standard

• Agencies

  Come Together

  When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking

• Agencies

  Booty Tax

  Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

• Agencies

  KEEP ‘EM COMING

  For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren

• Agencies

  Trying Too Hard

  What? An ad that tries too hard? But there’s no such thing. Or is there? Yes, there is. I have long been fascinated by this common mistake. We see it often in print advertising which tries so hard to stop and startle the reader that it fails to communicate. I’ve learned this is also a […]

• PROMOLAND

  In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential