Author

Chief Marketer Staff

  • Agencies

    CORRECTION

    The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

  • Agencies

    Mobile Action Heroes

    If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini

  • Agencies

    Look Before You Leap

    Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.

  • Agencies

    Get Real!

    The National Association of Realtors claims more than 1.3 million members. To hear Lois K. Geller tell it, when she moved her direct marketing agency

  • Letters to the Editor

    Bad Boy baloney Re: Bad Boy Marketing (March, 2007) You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster

  • Agencies

    Making Book on Borders

    Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,

  • Agencies

    Big Brother in the Aisles

    Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

  • Agencies

    Four Cool Firms

    Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,

  • Agencies

    From the Source

    Thanks to the numerous ways marketers are contacting customers and the many different ways customers are responding it’s sometimes harder than ever to

  • Agencies

    Cleanup Time

    Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.