Author

Chief Marketer Staff

  • Agencies

    Cleanup Time

    Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.

  • Agencies

    What Is It?

    Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?

  • Agencies

    E-mail’s Metrics Mess

    E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

  • Agencies

    Serious Games

    According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,

  • Agencies

    Bank on It

    Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

  • Agencies

    Small World

    What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a

  • Agencies

    Moving Pictures That Move Product

    When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

  • Agencies

    Engaging Employees

    There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

  • Agencies

    TSW Seeks MHITD*

    A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.

  • Bait & Switch Chronicles

    The e-mail offer from Consumer Gain was fairly straightforward: Congratulations You have won a $500.00 Circuit City Gift Card. Just fill out a simple