Chief Marketer Staff

• Agencies

  Protect Yourself

  All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

• Frankel’s Wake Begets a Party

  Arc Worldwide officially retired on April 2, erasing the last vestiges of an agency that lived by a work hard, play hard philosophy and set the standard

• Agencies

  That Personal Touch

  Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly

• Agencies

  Engaging Employees

  There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

• Agencies

  Listline

  Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

• Agencies

  Simple, Sturdy and Stylish

  Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com

• Letters to the Editor

  Bad Boy baloney Re: Bad Boy Marketing (March, 2007) You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster

• PROMOLAND

  In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential

• Agencies

  Booty Tax

  Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

• Agencies

  Pharma DMers Are Web-Shy

  Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.