Chief Marketer Staff, Author at Chief Marketer

Big Brother in the Aisles

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

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E-mail’s Metrics Mess

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

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Serious Games

According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,

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Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

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See You in December

Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during

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Walking the Walk

Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI.

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Grape Expectations

Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.

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Cleanup Time

Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.

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