Chief Marketer Staff
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Agencies
Trying Too Hard
What? An ad that tries too hard? But there’s no such thing. Or is there? Yes, there is. I have long been fascinated by this common mistake. We see it often in print advertising which tries so hard to stop and startle the reader that it fails to communicate. I’ve learned this is also a […]
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Letters to the Editor
Bad Boy baloney Re: Bad Boy Marketing (March, 2007) You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster
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Agencies
KEEP ‘EM COMING
For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren
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PROMOLAND
In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential
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Agencies
E-mail’s Metrics Mess
E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.
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Agencies
Serious Games
According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,
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Agencies
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.
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Agencies
Walking the Walk
Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI.
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Agencies
See You in December
Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during