Chief Marketer Staff
-
Agencies
Door to Door, Por Favor
This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency’s La Canasta de Valores co-op sampling program.
-
Agencies
See You in December
Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during
-
Agencies
Grape Expectations
Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.
-
Agencies
Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were
-
Agencies
The Better Newsletter
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it
-
Agencies
Small World
What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a
-
Bait & Switch Chronicles
The e-mail offer from Consumer Gain was fairly straightforward: Congratulations You have won a $500.00 Circuit City Gift Card. Just fill out a simple
-
Agencies
TSW Seeks MHITD*
A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.
-
Agencies
THIRD time is a charm
Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.