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Chief Marketer Staff

  • Agencies

    Listline

    Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

  • Agencies

    That Personal Touch

    Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly

  • Agencies

    Protect Yourself

    All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

  • Frankel’s Wake Begets a Party

    Arc Worldwide officially retired on April 2, erasing the last vestiges of an agency that lived by a work hard, play hard philosophy and set the standard

  • Agencies

    Booty Tax

    Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

  • Agencies

    Trying Too Hard

    What? An ad that tries too hard? But there’s no such thing. Or is there? Yes, there is. I have long been fascinated by this common mistake. We see it often in print advertising which tries so hard to stop and startle the reader that it fails to communicate. I’ve learned this is also a […]

  • Agencies

    Trophy Tour

    In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately

  • Agencies

    Simple, Sturdy and Stylish

    Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com

  • PROMOLAND

    In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential

  • Agencies

    Driving Force

    Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.