Chief Marketer Staff
-
Agencies
FirstHand Experience
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand
-
Agencies
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing
-
Agencies
CORRECTION
The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.
-
Agencies
Working Out
The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only
-
Agencies
Mobile Action Heroes
If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini
-
Agencies
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
-
Agencies
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,
-
Agencies
Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
-
Agencies
Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were