Chief Marketer Staff

• Agencies

  Engaging Employees

  There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

• Agencies

  CORRECTION

  The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

• Agencies

  And the Winners Are

  HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was

• Agencies

  Protect Yourself

  All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

• Agencies

  Working Out

  The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only

• Frankel’s Wake Begets a Party

  Arc Worldwide officially retired on April 2, erasing the last vestiges of an agency that lived by a work hard, play hard philosophy and set the standard

• Agencies

  Booty Tax

  Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

• Agencies

  Making Book on Borders

  Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,

• Agencies

  Pubication Renewal Offers

  All right, kids, which is more insulting

• Agencies

  Look Before You Leap

  Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.