Chief Marketer Staff

• Agencies

  Pharma DMers Are Web-Shy

  Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.

• Agencies

  Letters to the Editor

  I really enjoyed Ray Schultz’s comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March).

• Drink Up

  Glacau’s smartwater brand is getting a starring role on America’s Next Top Model and is extending its reach beyond the TV screen with a retail promotion.

• Agencies

  Of Questionable Use

  Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were

• Agencies

  Put a Lid on This Can of Worms

  Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the

• Follow the Money

  Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by

• Bait & Switch Chronicles

  The e-mail offer from Consumer Gain was fairly straightforward: Congratulations You have won a $500.00 Circuit City Gift Card. Just fill out a simple

• Agencies

  Mobile Action Heroes

  If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini

• Agencies

  Come Together

  When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking

• Agencies

  World Class

  It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must