Chief Marketer Staff

• Letters to the Editor

  Bad Boy baloney Re: Bad Boy Marketing (March, 2007) You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster

• Agencies

  Door to Door, Por Favor

  This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency’s La Canasta de Valores co-op sampling program.

• Agencies

  Driving Force

  Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.

• Drink Up

  Glacau’s smartwater brand is getting a starring role on America’s Next Top Model and is extending its reach beyond the TV screen with a retail promotion.

• Eight Ways to Win

  Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

• Agencies

  Band on the Run

  Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

• Agencies

  Listline

  Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

• Follow the Money

  Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by

• Agencies

  Big Brother in the Aisles

  Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

• Agencies

  World Class

  It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must