Chief Marketer Staff

• Agencies

  That Personal Touch

  Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly

• Agencies

  Canned Brands

  With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

• Agencies

  Engaging Employees

  There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

• Agencies

  Trophy Tour

  In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately

• Agencies

  Four Cool Firms

  Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,

• Agencies

  World Class

  It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must

• Agencies

  Get Real!

  The National Association of Realtors claims more than 1.3 million members. To hear Lois K. Geller tell it, when she moved her direct marketing agency

• Agencies

  The More The Merrier?

  Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts.

• PROMOLAND

  In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential

• Agencies

  Booty Tax

  Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.