Chief Marketer Staff
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Agencies
Grocer Tests Gift Card Kiosk
An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards.
The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.
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News Brief
CREW CREATIVE: an entertainment ad agency, has partnered with Discovery Communications to support interactive marketing, creative and communications work for Discovery’s family of networks.
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Agencies
Postscripts
LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.
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Follow The Money
Brands are spending more on interactive marketing. But are they getting the
return they need? -
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Email
Company Launches CPA E-mail Marketplace
San Francisco startup Mariposa Media announced today it is launching a service that matches marketers
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Email
Lashback Launching Brand Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.
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Agencies
TSW Seeks MHITD*
A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.
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Follow the Money
Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the