Chief Marketer Staff

• News Brief

  CREW CREATIVE: an entertainment ad agency, has partnered with Discovery Communications to support interactive marketing, creative and communications work for Discovery’s family of networks.

• Agencies

  Postscripts

  LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.

• Follow The Money

  Brands are spending more on interactive marketing. But are they getting the
  return they need?

• Email

  But Where’s the Part that Screws Marketers?

  Gasp!

  Having

• Email

  Company Launches CPA E-mail Marketplace

  San Francisco startup Mariposa Media announced today it is launching a service that matches marketers

• Email

  Lashback Launching Brand Monitoring Service

  Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.

• Agencies

  Canned Brands

  With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

• Bait & Switch Chronicles

  The e-mail offer from Consumer Gain was fairly straightforward: Congratulations You have won a $500.00 Circuit City Gift Card. Just fill out a simple

• Agencies

  Listline

  Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

• Agencies

  TSW Seeks MHITD*

  A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.