Chief Marketer Staff

• Agencies

  Boost Mobile Sets Loyalty Program to Music

  Boost Mobile wants to win fans by improving their social lives.

  The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.

• Agencies

  Hilton Hotels, Discovery Kids Channel Team for Travel Incentives

  Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun.

• Live from Las Vegas: 49% of Marketers Boost Online Spending: PROMO Study

  Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas.

• Agencies

  Kmart Offers Caregiver Rebates

  Kmart has joined an unusual rebate program that reimburses consumers for healthcare products not covered by insurance

• Live from Las Vegas: Interactive Experts Advocate Database Collaboration

  Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments.

• Agencies

  Marketing Drive Wins PROMO Redesign Contest

  Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.

• Agencies

  Nordstrom Adds High-End Rewards to its Loyalty Program

  Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share.

• Agencies

  Shop.com Uses a Pricing Game to Educate Consumers About its Products

  Shop.com is teaching consumers about the products it offers via a virtual game.

• 4Kids Entertainment Ups Nowicki to Marketing, Licensing Post

  4Kids Entertainment Inc. has promoted Rosalind C. Nowicki to executive vice president of marketing and licensing.

• Agencies

  Grocer Tests Gift Card Kiosk

  An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards.

  The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.