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Chief Marketer Staff

  • Agencies

    M&M’S Contest Rewards Candy-Only Communication

    M&M’S has put a price tag on the silent treatment: $31,000.

    That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.

  • Cost Per Touch Used by 47% as ROI Measurement: Study

    Cost per touch, that controversial measurement tool, is being used by 47.4% of respondents to a recent survey.

  • News Briefs

    BURGER KING: is ramping up its dessert offerings with four new seasonal treats. The company is selling an Oreo BK Sundae Shake, Butterfinger Pie, Icee Floats and Mocha BK Joe Ice Coffee

  • Advo Acquisition Boosts Valassis’ Fortunes

    (Direct Newsline)—Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago.

  • Listline e-Newsletter 05/07/07

    More than 2.2 million names have been assembled for the GLP European
    Auto Owners file. About 90% of these individuals are men.

  • Agencies

    Advo Acquisition Boosts Valassis’ Fortunes

    Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago. But $112.1 million of that came from its March 2 acquisition of shared-mail distributor Advo.

  • Sigma Acquires Three Marketing Firms

    Sigma Marketing Group, a database company, has acquired three marketing firms: Creative Communications Inc.; eLocal Marketing; and Strategic Targeting Inc. Terms of the acquisitions were not disclosed.

  • Agencies

    Oregon to Enforce Do-Not-Call Registry: Report

    The Oregon Senate has passed legislation that would eliminate a split between its laws and the federal do-not-call list, according to the Associated Press. As a result, the state will begin enforcing the federal do-not-call list.

  • Agencies

    Kraft Launches Second Life Supermarket

    Kraft Foods is opening shop on Second Life today.

    The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8.

  • Agencies

    Hilton Photo Contest Puts Winner on Times Square Billboard

    Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City’s Times Square.