Chief Marketer Staff

• Agencies

  NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace

  Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

• Chief Marketer Listline December 12

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Catholic Charities Chapter Reworks Mailings

  The Catholic Charities Archdiocese of New Orleans is revamping its direct mail strategy to better promote its nearly 50 programs both to donors and prospects.

• The Challenges of Healthcare Reform for B2B Marketers

  Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.

• Creating a B2B “Culture of Sharing” to Encourage Innovation

  Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal.

• Agencies

  Trade Show Demos Help Hill Rom Engage Customers

  A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

• Agencies

  List Segmentation Trends in 2012

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What new list segmentation trends do you expect to see going forward?

• What We All Learned from the A&P

  three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P

• Chief Marketer December 2011 /January 2012 Issue

  25 Trendsetters to Watch:

  CM names marketing trends that will shape 2012 – and the brands already using them to boost sales…

• Agencies

  Kikkoman Loves Food Occasions

  Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.