Chief Marketer Staff, Author at Chief Marketer

Dick’s Sporting Goods Income and Sales Rise

Dick’s Sporting Goods Inc. reported net income of $21.7 million for the first quarter, a 90% surge over net income of $11.4 million last year.

Agencies

Short Cuts

The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding “Recycle Please” logos to their catalogs and direct mail pieces.

Agencies

Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns

Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”

Agencies

Wendy’s Promotes New Frosty with Instant-Win Game

Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.

Jones Soda in Deal with Seattle Seahawks

Jones Soda has signed a deal to be a sponsor of its hometown football team, the Seattle Seahawks

Agencies

Wal-Mart to Host Tracy Byrd Concert

Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.

Agencies

Circuit City Pulls 100,000 Votes in Firefighter Contest

Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402.

News Brief

PROCTER & GAMBLE: is launching PUR Flavor Options, a product that lets consumers choose flavored or unflavored water from their home water filter.

Digital

Catalog Community: Blogs Help Motherwear and Carson Find their Voice

Blogs are helping catalogers Carson Wrapped Hershey’s Chocolates and Motherwear communicate with their audiences and boost sales.

Agencies

See You in December: E-Mail Helps Ski Resort Stay in Touch

(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.

The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.