Chief Marketer Staff
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100 Promo
1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT
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Agencies
Some Do.com, Some Don’t.com
A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly
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Urban Desire
In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach
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Agencies
Get to KnowDMAW
WHAT Direct Marketing Association of Washington MEMBERSHIP Approximately 1,200 members, including a wide range of mailers and vendors. One thing that
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Made for Each Other
Dairy Queen Has Launched its largest campaign since the popular ice cream dessert called Blizzard debuted in 1985. The company has a $25 million budget
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Agencies
Everybody Run, Spidey’s Got aKnife???
The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,
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Agencies
Are All Your Servers Authenticated?
Microsoft offered an eye-popping statistic at its Authentication and Online Trust Summit in April: Ninety percent of incoming marketing e-mail the software
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Agencies
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.
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Agencies
Message From Jupiter
It’ll happen any minute that big surge of online shoppers we’ve all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won’t