Chief Marketer Staff

• Agencies

  Feed Me, Supervalu

  Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,

• CAN DO

  TOP EXECUTIVES: David Ryan, chairman; Tom Libonate, vice chairman; Bill Sinnott, president of the executive committee 2006 U.S. NET REVENUE: $58.5 million

• Making the Connection

  Promotion marketers often rely on call center reps to get samples or product information into consumers’ hands. And loyalty and incentive programs are

• 100 Promo

  1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

• Agencies

  Skirting the Issue

  Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

• Urban Desire

  In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach

• Agencies

  Everybody Run, Spidey’s Got aKnife???

  The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,

• Agencies

  All for One

  A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,

• Made for Each Other

  Dairy Queen Has Launched its largest campaign since the popular ice cream dessert called Blizzard debuted in 1985. The company has a $25 million budget

• Agencies

  Get to KnowDMAW

  WHAT Direct Marketing Association of Washington MEMBERSHIP Approximately 1,200 members, including a wide range of mailers and vendors. One thing that