Author

Chief Marketer Staff

  • The 2007 PROMO 100: Live Announcement

    Find Out Which Agency Rules the World–the world of promotion, that is… Listen live as PROMO unveils the 2007 PROMO 100 ranking, including:The Number 1-ranked agencyThe Top 10 agenciesThe coveted Agency of the Year awardSponsored by Festival Media CorporationLearn More Now

  • Memories, Memories

    Thank you for the nice Homework column about the end of Brand Frankel

  • Reader knows best

    Nestled three-quarters into a nearly 2,400-word feature article about the unpredictable nature of book publishing in The New York Times Sunday Business

  • Agencies

    Take This Word Out of Your Dictionary

    Some years ago I was in the audience listening to a speaker who combined two rare traits: transmitting actually useful information, and entertaining as

  • PROMO 100 SPOTLIGHT/CREATIVE LEAPER

    TOP EXECUTIVES: Richard Butwinick, president; Kurt Klenzman, creative director; Keri Fuqua, account director 2006 U.S. NET REVENUE: $1.8 million KEY CLIENTS:

  • Agencies

    Promo Takes the Driver’s Seat

    Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created

  • Opportunity Rings

    A survey of 15,000 mobile community users, ages 18 to 25, found that: 48% would accept ads on their mobile phone in exchange for free service or the chance

  • Agencies

    Dig These Results

    Sure, a construction contractor could test-drive a new tractor at its job site. But doesn’t using the machine to build your own dirt track and then race dune buggies on it sound like a lot more fun?

    Caterpillar thought so, and its customers agreed, judging by the 18% response to a mailing promoting a sweepstakes to win the racing experience.

  • Agencies

    Journalists Strut Anti-DM Bias

    The most blatant recent example of the rampant media bias against direct marketing surely was the lopsided coverage given to the more than two-year-long

  • No Sweat

    Gatorade enjoys an 80% share in the sports drink market as well it should: The category didn’t exist until the beverage was developed 40 years ago for