Chief Marketer Staff

• Agencies

  How Direct Can Your Mail Be?

  It’s just common sense. Prospects will respond better to mail that addresses them directly or makes a reference to something showing that the marketer understands their needs.

• Agencies

  Tips and Teasers

  Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.

• Listline e-Newsletter 06/06/07

  Some 133,626 energy industry firms are listed. Separate segments are
  available for postal, e-mail and telemarketing offers. Data is derived
  from Frankform’s Worldwide Executive and Professional database.

• Digital

  Live from Internet Retailer 2007: Wal-Mart Closes the Online/Offline Loop

  Attendees at this year’s Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.

• Agencies

  Sabre Acquires E-site Marketing

  Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.

• Spanish-Language Home Shopping Channel to Debut

  Shop Latino TV, a Spanish-language shopping channel that will target the Hispanic communities in the United States and Puerto Rico, is set to debut on July 7 — or, as the company portrays it, “the luckiest day of the century, 7/7/7.”

• Dominion Enterprises Acquires Auto Dealer Lead Generation Firm

  Dominion Enterprises has acquired InterActive Financial Marketing Group (IFMG), a finance lead generation and marketing company that serves franchise auto dealers. Terms of the transaction were not announced.

• Digital

  Google, Salesforce.com Jointly Market Offerings

  Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology.

• Digital

  Ask.com Puts Ads in Context

  What with its current buying spree and the recent comScore finding that Google

• Agencies

  Hearst, Lowe’s Team for Quick & Simple Sweeps

  Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week.