Chief Marketer Staff

• Mobile

  Live from the Mobile Marketing Forum: From the Mouths of Babes

  Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones.

• Mobile

  Live from the Mobile Marketing Forum: Consumer Engagement is Key

  Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience.

• Agencies

  7-Eleven Hosts Fantastic 4 Screenings and Game

  7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.

• Agencies

  Oreo Brings Jingle Contest to Times Square

  Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.

• News Brief

  BORDERS: the exclusive CD, book and DVD retail sponsor at the 2007 CMA Music Festival, will host onsite booths at the Fan Fair Exhibit Hall in the Nashville Convention Center and at the Greased Lightning Daytime Stages in Riverfront Park throughout the four-day event beginning June 7

• Agencies

  Meet the Broker: Regan Adler

  Today we meet Regan Adler, director of list brokerage at Worldata. She negotiates for e-mail files and to a lesser extent postal lists, was well as other types of online media for business-to-business marketers.

• Agencies

  Painting Reproduction Site Sees SEO as Key to Growth

  Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece.

• Agencies

  Cigar Site Seeks to Develop B-to-B Customers

  Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com.

  The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.

• Agencies

  How Direct Can Your Mail Be?

  It’s just common sense. Prospects will respond better to mail that addresses them directly or makes a reference to something showing that the marketer understands their needs.

• Agencies

  Tips and Teasers

  Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.