Chief Marketer Staff

• Omnicom Acquires Expert Communications

  Omnicom has acquired San Francisco direct marketing agency Expert Communications Inc. for an undisclosed sum.

• Canada Post Wins NAFTA Ruling Vs. UPS

  Canada Post has beaten back a challenge from United Parcel Service under the North American Free Trade Agreement that it used its exclusive privilege for letter mail to compete unfairly in the courier business. The case dates back to 2000.

• Harte-Hanks Names Drees Managing Director

  Harte-Hanks Inc. has named Stephen Drees managing director for financial markets. He will lead the company

• Wiedemann and Lomasney Form DM Holding Company

  George Wiedemann, founder of Grey Direct and
  Kenneth Lomasney, founder of Market Knowledge Inc. have joined forces to launch Wiedemann & Lomasney, a direct marketing services holding company.

• Short Cuts

  Amacai Information Corp. will license Ethnic Technologies

• Agencies

  Meet the Broker: Jerry Connaughton

  This week, Meet the Broker features Jerry Connaughton, an up and coming list broker. He spent two years brokering lists in the early 1990s, left, and came back again to the business. He now makes recommendations for publishing and fundraising clients.

• Digital

  Yahoo!: The Quality Goes in, or the Price Goes Down

  The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.

• Digital

  SendTec Takes to TV Spots in Search of Search Customers

  How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald

• Digital

  Mobile Campus Puts Local Ads on Student Phones

  In mobile marketing, it

• Agencies

  Bravo Stages Cook-Off for ‘Top Chef’ Premiere

  Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”