Chief Marketer Staff

• Agencies

  Putting Your Customer Loyalty Strategy into Reverse

  Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

• Agencies

  5 To Do’s When Activating Digital Shopper Marketing Programs

  Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

• Agencies

  Online Games Add to Chuck E. Cheese In-store Entertainment

  Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets

• Chief Marketer Listline January 9

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  10 Tips for Successful Crosschannel Marketing

  Successful crosschannel marketers recognize that the pot of gold at the end of the rainbow really depends on leveraging the strengths of all channels. Here’s a few tips for 2012

• Agencies

  Invention Services Firm Launches DRTV Effort

  Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.

• 2012 December’s Greatest Hits

  With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.

• Agencies

  Beyond Facebook: 3 Innovative Promotions Using Other Platforms

  When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

• Pepsi Refresh Project: 2011 IMA Award Winner

  Best Mobile Marketing Campaign—Text-Message Based | The Pepsi Refresh Project program began online, but GMR Marketing was given the task of developing a mobile strategy to broaden the promotion

• Data & Analytics

  Marriott Rewards eNews: 2011 IMA Award Winner

  2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.