Chief Marketer Staff

• People in the News

  Neil Fiske Elected President, CEO of Eddie Bauer
  The board of directors of Eddie Bauer Holdings Inc. has named Neil S. Fiske as the company’s President and chief executive officer.

• Winning in Today’s Media Ecology

  One can argue about the precise date media ecology finally arrived in its full-blown complexity – usually without an appointment – in the reception areas of major corporations like P&G and General Motors and Coca Cola and at advertising agencies like Omnicom, Interpublic, and JWT. Or you can debate upon which convoluted continuum the old media environment migrated.

• Digital

  Five Questions on the Digital Creative Evolution

  To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.

• Digital

  Leveraging New Online Media Tools: The Argument for Engagement

  Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

• Agencies

  How to Get Valid Phone Numbers From B-to-B Prospects

  Last week, MarketingSherpa research partner KnowledgeStorm distributed a press release about its new research, which shows that B-to-B tech buyers were twice as likely to give a valid e-mail address than a valid phone-number when registering for content.

• The Secret of Sending Press Releases

  Packaging is particularly vital in writing a press release. A release is no different than any other marketing vehicle. You must draw attention and make a compelling proposition without coming across as overtly salesy.

• BrandAnimation: Old World Order

  I’ve really enjoyed the American Idol age of advertising, but I’m convinced you will be seeing a lot less of it soon. The rush to allow customers to create everything will trend down, and in many respects, the old world order will re-assert itself.

• Agencies

  Nissan Returns to NBC for ‘Heroes’ Promo

  Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”

• Agencies

  Sony Renews Dew Sports Tour Sponsorship

  Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.

• News Brief

  MCDONALD’S: restaurants in the Dallas, TX area are partnering with the World Series of Video Games to let