Chief Marketer Staff, Author at Chief Marketer

Winning in Today’s Media Ecology

One can argue about the precise date media ecology finally arrived in its full-blown complexity – usually without an appointment – in the reception areas of major corporations like P&G and General Motors and Coca Cola and at advertising agencies like Omnicom, Interpublic, and JWT. Or you can debate upon which convoluted continuum the old media environment migrated.

Digital

Five Questions on the Digital Creative Evolution

To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.

Digital

Leveraging New Online Media Tools: The Argument for Engagement

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Agencies

How to Get Valid Phone Numbers From B-to-B Prospects

Last week, MarketingSherpa research partner KnowledgeStorm distributed a press release about its new research, which shows that B-to-B tech buyers were twice as likely to give a valid e-mail address than a valid phone-number when registering for content.