Chief Marketer Staff

• Listline e-Newsletter 06/19/07

  Worldata announced at New York DM Days it has been appointed list
  manager for Harte-Hanks Inc., effective no later than Aug. 1. CiTDB data
  on information technology professionals is gathered via telephone
  interviews.

• InfoUSA to Combine Millard Group and Mokrynskidirect

  InfoUSA will merge Millard Group and Mokrynskidirect into one unit, the company said yesterday. The new name will be Millard-Mokrynski Group.

• Agencies

  Pet Food Direct Receives $10 Million to Finance Expansion

  Pet Food Direct Inc. has received an infusion of $10 million in investment capital from LLR Partners Inc., a private equity investment firm based in Philadelphia. The money has been designated to finance growth initiatives for the online direct marketer.

• NRL Direct to Merge Into Specialists Marketing

  (Direct Listline) Specialists Marketing Services Inc. (SMS) has acquired the list management and brokerage firm NRL Direct Inc. for undisclosed terms.

• Digital

  JupiterResearch Predicts Online Ad Shift to Behavioral Targeting

  The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012.

• Agencies

  Merkle Signs Account Contract With Research Hospital

  The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns.

• AnalyticsIQ Launches Database Scoring Service

  AnalyticsIQ Inc. has introduced ResponseIQ, a new data scoring service for use with its GeoBase database, which analyzes economic and demographic variables for predicting response to direct marketing offers.

• People in the News

  Ellenor Kirkconnell has been appointed manager of nonprofit solutions at Pitney Bowes Inc. Kirkconnell was formerly the associate director of operations and postal affairs for the Alliance of Nonprofit Mailers.

• Agencies

  Short Cuts

  The government of Norway has banned all telemarketing prospecting on weekends, according to a report published in The Norway Post. This follows earlier imposition of both do-not-call and do-not-mail list registries.

• Worldata to Manage Database for Harte-Hanks

  Worldata announced at New York DM Days it has been appointed to manage the Ci Technology Database (CiTDB) for Harte-Hanks Inc.