Chief Marketer Staff, Author at Chief Marketer

Live From DMDNY: John Greco’s Process Thinking

Whatever you do, don’t call direct marketing an industry around DMA president John Greco.

“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.

Agencies

Live From DMDNY: An Uncomfortable Conversation

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Agencies

New Jersey Senate Passes Anti-Spam Bill

The New Jersey Senate yesterday approved a bill its sponsors claim expands the federal Can-Spam Act.

Dubbed the New Jersey Can Spam Act, or S-1129, the bill would establish criminal and civil penalties for activities typically involved in spamming.

Agencies

Live From DMDNY: DMA Consumer Study Highlights Timing And Trust

Peter A. Johnson has a challenge for the entire direct marketing industry, or at least those that haven’t read about the DMA’s new consumer study. Name the factor most often cited by consumers regarding why they don’t respond to direct marketing solicitations. Take two guesses. Take three.

DMEF Recognizes Young Talent, Launches Donor Program

The Direct Marketing Education Foundation awarded its “Rising Star” honor to four DMers, gave Time Consumer Marketing Inc. its Corporate Commitment award, and debuted a donor program at its annual awards dinner Tuesday night.

Agencies

VistaPrint to Offer Creative, Mailing Services

VistaPrint Ltd. has entered the marketing services business with two new offerings — Mailing Services and Creative Services. Both new capabilities will target the company’s core small business client base.

Book Worms: DC Comics Uses Social Networking to Promote New Series for Teen Girls

(Promo) Feeling like an outcast in high school is a sad, but true reality for many young girls.
DC Comics is playing into that awkward feeling with the debut this month of “The Plain Janes,” the first graphic novel in a series created just for teens.

Control Freaks Stay Home: Letting Go is Part of the Web Process

Companies that are successful online realize that today, the audience has a greater influence over what marketers do than ever before, says Brian Reich, director of interactive services at Boston-based Cone Inc.

Digital

Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens

(Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand.

E-News To Go

The Wine & Spirits Industry Forum (http://www.wineandspiritsindustryforum.com/) has launched what it calls the first social network for the wine and spirits Industry. Membership is free, and open to anyone working in or providing services to the Industry.