Chief Marketer Staff

• Carol Lustig

• Laurie Carlson McGrath

• David Danziger

• Chris DeMartine

• Grant Johnson

• Katie Muldoon
• Agencies

  Best Practices for B2B Marketers Using Facebook

  Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

• Agencies

  Tips for Creating a B2B Social Media Plan

  Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

• Agencies

  Marketing Automation Helps Nxtbook Identify Prospects

  Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

• Agencies

  New Citi App Lets Loyalty Members Pool Points Through Social Networks

  New Citi App Lets Loyalty Members Pool Points Through Social Networks