Chief Marketer Staff
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Listline e-Newsletter 06/28/07
Catalyst Direct Marketing has been appointed manager of the Home Trends
catalog list, effective July 1. It identifies 523,416 buyers from the
last 12 months. -
Bain Capital Acquires Guitar Center for $2.1 Billion
Bain Capital Partners LLC has acquired Guitar Center Inc. for $2.1 billion.
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Agencies
Netflix Settles Patent Dispute With Blockbuster
Netflix Inc., the mail order video and DVD rental firm, has settled its patent infringement lawsuit with video rental chain Blockbuster Inc., according to a Securities and Exchange Commission filing Wednesday.
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Website Pros Buys Web.com for $129 Million
Website Pros, Inc. has acquired Web.com Inc. for $129 million in cash and stock
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Digital
Something4 Acquires Netcallidus Ltd.
Something4 has acquired Netcallidus Ltd., an online marketing services company.
Terms were not disclosed.
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Digital
SEMDirector, comScore Pair up for Search Share Analysis
Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.
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Ipsh, Omnicom Wireless Agency, Names Morrison President
Ipsh, Omnicom Group Inc.’s wireless marketing unit, has named Bryon Morrison president.
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Digital
New Products and Services
IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.
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Agencies
Contestants Angry Over Early Posting of Malibu Rum Video Winner
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.
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Agencies
Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.