Chief Marketer Staff, Author at Chief Marketer

Is It Live Or Is It Memorex?

Leo Burnett’s advertising campaign first posed the provocative question in 1971. Ella Fitzgerald’s recorded voice shattered a wine glass in one of the

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Google, Yahoo! and Microsoft have all optimized their search to help mobile users find what they want on the Web. Now Ask.com is rolling out a set of mobile services that will let owners of global positioning system-enabled handsets use the Web to find their way to local merchants.

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The Latest Scoop

Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

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Postcards From the Cutting Edge

While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

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Tuff Luck

Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late ’70s/early ’80s punk know him as the lead singer of the band Tuff Darts.

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Compassion & Choices Ups Mail Volume

Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it’s had getting conservative lists.

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Feeding the Kitty

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

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Great Product, Great Site. Who Knew?

So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.

You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

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Good Call

Sure, all that newfangled new media is grand. But today we’re here to pay tribute to the good old telephone the most versatile, flexible and consistently

Generation Gap In The Workplace

You hear it all the time. Employers only want to hire young, single people fresh out of college so that they don’t have to pay high salaries and medical